In the Tuesday's technology show, Ralph Estep Jr., discusses the importance of an effective email marketing system for small businesses. He walks through the process of creating a successful system, which includes defining goals, building an email list, choosing an email marketing software, and designing templates. Other tips mentioned include crafting compelling content, segmenting audience, automating campaigns, and complying with email marketing regulations. The importance of testing and optimization is also noted, as well as resources to learn more about the topic.
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